Posts Tagged ‘personal tech’


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The E-Book Reader Market Is Entering A New Phase

E-books and e-book readers have been hot gadgets for quite some time now. In 2009, the e-book reader market really took off, and one of the major influences in this was the launch of Amazon’s Kindle.0 in February of that year. Amazon followed up with the large format Kindle DX in the summer of 2009 and, in the second half of the year, it seemed that electronics manufacturers were queuing up to launch their own e-book readers and get a share of the hot new market. The fact that practically every new reader which displayed any potential was immediately christened the “Kindle Killer” should give some idea of just how influential Amazon was to the market’s development. The Kindle reader was, very definitely, the industry standard that required to be matched and then beaten.

However, there was nothing to suggest that any new reader which would offer serious competition to the Kindle was anywhere in sight. It wasn’t until the launch of the Apple iPad – a very different device – that there was any serious threat to the Kindle’s dominance. Even then, the death of the Kindle as a result of consumers turning to the iPad just doesn’t seem to have materialised. Shortly after the release of the upgraded third generation Kindle in August 2010 Amazon, for the umpteenth time it seems, had sold out of the devices and prospective customers faced a wait of several weeks before their new readers could be shipped.

Certainly, the high sales figures of the upgraded Kindles were driven, to a certain extent, by a price cut. Amazon introduced a new Wi-Fi only Kindle for just $ 139 for customers who didn’t have any need for 3G connectivity. If you remember that the Kindle 2.0 was selling for $ 359 at its February 2009 launch, that’s a very significant price reduction. It moves the Kindle – and e-book readers in general – much closer to the sub $ 100 impulse buying zone for personal electronic devices. It’s debatable whether or not the iPad’s release prompted this. The price reduction would have happened anyway, but there is still a lot of scope for further price cuts – and probably in the not too distant future.

Amazon and Apple may be enjoying a good deal of success, but the same cannot be said for other e-book reader manufacturers. A number of planned e-book readers have either been delayed or completely cancelled. The Plastic Logic Que reader, for example, is pretty well dead in the water. The Dutch company Irex, an apparently well established business, went bankrupt after US sales of their Irex reader failed to meet expectations. Sprint and Hearst’s planned Skiff has been cancelled.

Are we heading towards a polarised market with Amazon dominating the low cost “pure” e-book reader sector and Apple cleaning up in the more expensive tablet computer that sometimes serves as an e-book reader market? There’s a large gap in the prices of the Kindle and the iPad. Is there sufficient space between the two devices, in terms of both specification and price levels, to allow new players to enter the market?

Recently Amazon confirmed that sales of Kindle books are outstripping the sales of hard cover books. It seems highly probable that e-book sales will catch up with and eventually overtake paperback sales – and probably in the not too distant future. It seems certain that e-books are going to be an important part in the future of reading, but just what type of device will you use to read them on?

Learn more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

Might The Success Of The Kindle Tempt Amazon To Develop More Gadgets?

Amazon is enjoying great success with its latest third generation Kindle reader right now. An upgrade – which includes a new display with 50% better contrast, a new smaller and lighter body, quicker page turns and a doubling of memory capacity from 2GB to 4GB – accompanied by a price cut and the introduction of an entry level Wi-Fi only model, has seen demand for the Kindle reader really take off.

At the moment, the third generation Kindles are sold out and potential customers face a wait of three to four weeks before any new ones start shipping. Kindle books are also outselling traditional hardback editions on a regular basis. It seems to be just a matter of time before e-book sales will higher than even paperback sales.

Amazon has also launched a dedicated UK Kindle store so that UK customers no longer need to have their Kindles shipped across the Atlantic and can pay for their Kindle purchases in their local currency. It seems reasonable to assume that similar “local” Kindle stores will be opened for other Amazon international websites such as France, Japan, Germany etc. in the relatively near future.

Currently, everything in the garden is rosy for Amazon. Suggestions that the launch of the Apple iPad would spell the death of the Kindle seem to be, for the moment at least, unfounded. The Amazon policy of releasing free “apps” which allow Kindle books to be read on a wide variety of different devices seems to be paying dividends. So, considering what a massive success they have enjoyed with their first manufactured product, it’s hardly surprising that Amazon is rumored to be considering developing prototypes for personal tech gadgets other than the Kindle in their Lab 126 research facility.

Whilst Amazon has remained silent on the subject, speculation that they may be thinking about music/movie players and possibly some kind of mobile phone is rife. However, industry watchers suggest that, if Amazon wanted to enter the market with another gadget, then they would need to ensure that they add value rather than simply releasing another piece of personal electronic tech onto the market.

A great deal of the success of the Kindle reader must be attributed to Amazon’s strong association with books and reading in general. The massive choice of Kindle books on offer – more than 630,000 and increasing every day – and the fact that these can be read on so many other devices has been a real feather in Amazon’s cap. Any new gadget that Amazon decided to launch would probably need some similar type of support in order to achieve anything approaching the level of success enjoyed by the Kindle.

Check out the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

What Is The Influence Of Amazon On The Sale Of E-Books?

The recent growth in the popularity of e-books and e-book readers has been influenced very heavily by Amazon. The Amazon Kindle reader first hit the market in November of 2006 and subsequent updates followed with the launch of the Kindle 2.0 in February of 2009 and the release of the upgraded third generation Kindle in August 2010. The summer of 2009 also saw the launch of the large format Kindle DX, which was also updated in August 2010.

Many business analysts forecast that, regardless of Amazon’s influential role in the development of the e-book and e-book reader market, the release of Apple’s iPad would effectively kill off the Kindle. However, after the launch of the third generation Kindle – accompanied by a reduction in the retail price – Amazon has sold out of their readers again. Demand seems to be holding up, and then some, for what is now Amazon’s best selling item.

Some people have accepted e-books quite readily. Others seem to remain attached to traditional physical books. However, for the majority of people the convenience of being able to carry large quantities of reading material around with them, coupled with the ease of operation offered by e-book readers, has turned out to be an attractive proposition. Recent e-book reader price cuts, prompted or at least hastened by the launch of the iPad, have made e-book readers more attractive to many consumers.

Amazon recently advised that they are now selling more Kindle books than traditional hardback editions. As e-books use no paper or ink and have no delivery fees, they tend to sell at lower prices, which certainly helps. It can’t be too much longer until e-books begin to sell more than paperbacks.

As well as the price, the ease with which e-books can be bought is another influencing factor. Readers can download a book to their Kindle in under a minute, whatever the time of day, just as long as they can connect to the Amazon Kindle store.

A possible area of concern for some customers was the worry that they would be “tied” to one particular e-book reader. Amazon appear to have tackled this issue very efficiently by making a host of of free “apps” which allow Kindle books to be read on a variety of different devices available. Currently, Kindle books can be read on the Mac, the PC, the iPhone, the iPad, the Blackberry smart phone and any device which uses the Android operating system. It’s a clever move on Amazon’s part. Not only does it remove the fear of being tied to a particular brand of hardware but each new app acts as a separate retail outlet for Amazon’s huge selection of Kindle books. At the moment, around about 20% of all Kindle book sales are estimated to be aimed at non-Kindle hardware.

All things considered, it looks like e-books are here to stay and that they will gradually account for a higher and higher percentage of book sales. It also looks likely that Amazon will remain as one of the driving forces in the digital publishing arena for some time to come.

Find out more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

Amazon Launches Its Third Generation Kindle Reader

It’s been a long time coming – or at least that’s how it feels – but Amazon has finally unveiled its new, upgraded and enhanced Kindle electronic reader. Christened the third generation Kindle by Amazon – but more likely to be known as the Kindle 3 – there are a variety of improvements.

The latest enhancements on display in the Kindle 3 seem likely to appeal to most e-book reader fans. It keeps the same 6″ e-ink technology screen, but the display’s contrast has been improved by 50%, which should make reading even better. The speed of page turns, already good for the Kindle 2.0, has been made 20% quicker.

The overall size of the reader has been shrunk by 21% and the weight is now only 8.7 ozs – a 15% reduction. Battery life is now a month – with the Wi-Fi turned off – and even with the Wi-Fi on, a life of ten days is predicted. Memory has been doubled to 4 GB, enough for approximately 3,500 books. The new Kindle is lighter, smaller, has a better display, a longer battery life and lets users to take a small personal library with them when they are out and about. What more could you want from a mobile reader?

For many, a color screen might have been one item on their wish list. However, whilst Amazon have been working on a color e-ink technology display, it simply isn’t ready for commercial release at this time. Perhaps this might be incorporated in the next Kindle 4 release. There is no SD slot available for memory expansion – a feature which some users may have hoped for. Nevertheless, considering that the memory capacity is now at 4GB, most people won’t suffer too much as a consequence of this.

In addition to the various upgrades, Amazon have adjusted the price downwards and introduced a new Wi-Fi only model for those who don’t anticipate the need for a 3G connection. Just $ 139 will get you the new entry level Wi-Fi only model, with the 3G plus Wi-Fi version on sale at $ 189. The new Kindle 3 now comes in graphite, the same as the new DX model, as well as the original white.

Amazon has also opened a dedicated UK Kindle store on their British website. UK customers will no longer need to get their Kindles shipped from the States. To begin with the UK Kindle store will have 400,000 Kindle books available. It seems reasonable to suppose that Amazon may consider opening other dedicated Kindle stores for its other “local” websites in France, Germany etc. in the future.

Sales of the Kindle 3 are high. Prospective customers face a wait of around about 4 weeks before their readers are shipped at the moment. It does begin to look as if reports of the Kindle’s demise, as a result of the launch of Apple’s iPad, were somewhat premature. The latest upgrades, the reduced prices and the fact that there is no monthly connection charge, will appeal to many potential customers. It looks as though the launch of the third generation Kindle may serve as a timely reminder of just how influential Amazon are, and will continue to be, in the world of e-books and digital publishing in general.

Learn more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

Amazon Now Selling More Kindle Books Than Hardbacks

The launch of the Apple iPad may have had an impact on the sales of the Amazon Kindle e-book reader – but reports of its death seem to be somewhat premature. After a further round of price cuts – followed by the release of the third generation Kindle, demand has been so high that Amazon have – not for the first time – sold out of the 6″ display model. New supplies are on order, but it’s estimated that new Kindles won’t start being shipped to customers for at least another four weeks. The DX – also updated – is still available, for the time being at least.

The latest Kindle upgrade sees a reduction in the physical size of the unit (whilst the display size remains the same), a reduction in weight (the new readers are 15% lighter) and faster page turns. Storage capacity is also increased with enough memory to store up to 3,500 Kindle books now included. A new high contrast display and a battery life of up to one month, means that the latest Kindle is ideal for reading on the go.

The Kindle now comes in a choice of graphite or white and both Wi-Fi and 3G are included in the standard ($189) unit. A cheaper ($139) version of the reader is also available with no 3G – just Wi-Fi.

Amazon is also selling the new Kindle direct from some of its international websites. UK residents will be able to buy direct from Amazon UK rather than having their readers shipped from the USA. A dedicated Kindle book store will be set up for UK consumers. 3G connectivity in the UK will be supplied by Vodafone.

Just recently, Amazon confirmed that sales of Kindle books were outstripping hardback edition sales. Over the course of July 2010, Amazon sold 180 Kindle books for every 100 conventional hard cover editions. Amazon seems to be very confident that digital books are the future – and based upon these figures it does seem likely. The reading public does seem to have adopted e-book readers quite rapidly.

E-book reader prices have fallen dramatically in the last few months. The 3G Kindle is now available for just $ 189, well below the $ 359 launch price of February 2009. The Wi-Fi only version is currently selling for just $ 139. Whilst these price cuts may have been hastened by the iPad’s launch, the hardware price was always going to fall – and it may yet fall further.

Amazon enjoys a significant advantage over many of its competitors who are mainly hardware manufacturers due to its huge library of Kindle books. It’s hard to see this changing any time soon which could give Amazon an important edge as the market matures with a greater emphasis being placed on profits from the sale of e-books rather than profits from the sale of e-book reader hardware.

Discover the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you customise your reader.

A Kindle Reader Is A Top Item On Amazon For Very Good Reasons

The Kindle reader has been the best selling item on Amazon for many good reasons. When you look at all this handy device has to offer, it is easy to see why. There are hundreds of thousands of books available for immediate download and it can be used in many places around the world. There are hundreds of periodicals to choose from and other resources, many that are free. You will even be able to keep any PDF files on hand. A Kindle is ready to go, right out of the box.

Some of the basic features provided include a large, 6″ diagonal “E Ink (a registered trademark) electronic paper display.” This technology uses ink just like is expected with books and newspapers. The ink is electronically displayed so it remains sharp and is not like reading from a computer screen. The text is adjustable with six font sizes.

Basically, all of your books can now be large-print text if you prefer. Images are presented in sixteen shades of gray which ensures images are bright and clear. They can also be rotated and displayed in full-screen mode. You can browse basic text-based websites and services for sport scores, images and maps.

Since there is no back-lighting involved, you will find there is no glare like with typical electronic devices. Users are very impressed with the ability to use a Kindle inside, or out on a sunny beach, with no loss of clarity. There is 2 GB of internal storage. The battery will last for two weeks when you turn off the wireless capability, otherwise the battery life is cut in half, you will be able to carry it with you anywhere.

The Kindle is designed to be synchronized with computers and hand-held devices. You’ll be able to read on any of the devices and pick up where you left off. The included power adapter and USB cable will enable you to recharge the battery. The USB cable will also allow for easy file transfer of larger files that are downloaded to your computer.

You’ll find an incredible amount of material to load unto your Kindle. There are almost two million public domain writings, hundreds of thousands of ebooks, over 50,000 audio books and of course the half-million books available at Amazon. You can download a segment of almost every offering from Amazon before you purchase. If you like it, a single click will secure your purchase and the book is downloaded. Many of the books will have text-to-speech capability for even more flexibility.

The Kindle is designed for long-term use. It only weighs 10 ounces, yet holds up to 1,500 books. If you ever come to a point you need more room, all of your purchases are stored for you and can be re-downloaded. It is very thin, about the thickness of a lead pencil, so it can be held comfortably in one hand. Both sides of the screen have the buttons used to turn the pages.

Having a Kindle reader is going to give you the option to download MP3 files if you like to have background music as you read. Any bookmarks and notations made will be synced. You will be able to clip and save texts for future reference. Having so many books at your fingertips, as well as music, audio books, countless ebooks and reference materials, in such a compact device, is what makes this Amazon’s top selling item.

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A Few Pointers On E-Book Reader Selection

There are a lot of reviews of e-book readers available on the internet today. You will also find them in newspapers and magazines from time to time. It’s a reflection of the fact that e-book readers have really taken off – driven to a large extent by Amazon’s release of the Kindle 2.0 in February of 2009. Today there are plenty of e-book readers to choose from and a lot of people are looking for help in order to make a buying decision.

A lot of reviews, quite naturally perhaps, have a very strong focus on the hardware – the Kindle screen is this size, the Sony Daily Edition screen is that size, this one has touch screen controls, that one has no wireless, and so forth. Which is all well and good, but if you’re buying your first e-book reader then in all probability you will be making a mental comparison not between different e-book readers but between e-book readers and “real” books.

First of all, and just to put your mind at ease, a recent survey of e-book reader owners in the USA found that 80% of them actually preferred using an e-book reader to reading on a traditional paper book. Based on feedback like that it doesn’t appear as if those who have made the jump from paper to electronic books are missing the feel of a real book. It seems that manhandling large, bound editions is an unattractive prospect for those with experience of e-book readers.

The display is one of the key things that you should consider when selecting your e-book reader. Assuming that the main purpose of your e-book reader is to read books, as opposed to surfing the web or watching video, you will certainly want to go for a reader which has an e-ink technology display. These really are very much like reading normal text printed on normal paper – much more so than reading on a backlit computer screen. They also require very much less power and this means you can go for a long time between charges. When you turn the page, the screen will flicker and go black very briefly. This is not a big problem. In the beginning you will notice it because it is something new but, after just a couple of reading sessions, you will be completely unaware of it.

A further important factor to take into account is the layout of the controls and the overall usability of the device. The Amazon Kindle controls for example, are very well laid out and simple to use. It’s very easy to use the Kindle with only one hand, ideal if you’re on a crowded bus or train. The Sony reader features touch screen controls, but this is at the expense of a slightly lower quality display due to the fact that current touch screen technology is not completely transparent and also requires the use of a screen which is a little more reflective.

Finally, do not jump to the conclusion that e-book prices are the same across all readers. A recent study, performed by the New York Times, showed that there were significant differences in the price of books across different e-book reader models. The difference in certain cases was so large that someone who reads an average of a book each week could save enough money to pay for the e-book reader in the space of a year – and still have a few dollars left over to buy books. Clearly book pricing is changeable – so be certain to check the average price of e-books for whichever reader you are considering buying.

Check out the Amazon Kindle for yourself – and don’t forget to pick up a Kindle cover – it’ll customise and protect your device.

Pick The Right E-Book Reader And Save Money

E-book readers are very popular these days. A lot of the credit for that must go to the Amazon Kindle of course – but there are plenty of other e-book readers to choose from today. However, even with the greatly increased number of readers available, the Kindle is still the leader of the pack – by a long way.

The e-book reader market – in its commercial format at least – is still very new. This sector may be growing extremely quickly, but it is still in nascent form and in its developmental phase. For example, there is no agreed industry wide standard for the formatting of e-books. Many of the new e-book readers seem to be adopting the ePub format. Amazon’s Kindle has its own proprietary format for Kindle books – and it has attracted a fair bit of criticism for this in the past.

In theory, an industry standard e-book format would allow books to be ported from one e-book reader to another. It would also allow customers more choice when buying e-books. More buying options and a greater degree of choice should be good for customers and tend to produce lower prices. You see the logic.

Amazon, with their proprietary Kindle format, can justifiably point to their long pedigree of offering their customers excellent value for money in the field of reading – hardback, paperback or e-book. Their stated strategy of selling Kindle books for $9.99 or less, has resulted in some uncomfortable negotiations with some of the major book publishing houses are trying to defend their profits from the sale of hardback books.

A study carried out recently by the New York Times, looked at the average price per book for the Kindle, Nook, and Sony e-book readers. Ten books from the Times best books list of 2009 were selected – five non-fiction and five fiction titles. The price to buy these for each reader was calculated and an average price per book worked out. The Kindle was cheapest with an average price of $13.69. The Sony Daily Edition reader came second with an average of $15.26 per book. The Nook reader was in third place with a rather pricey average of $19.29 per book.

Little evidence of Amazon using their market leading position to profiteer in those numbers. In fact, if you read a book a week then, based on these prices, you would save $300 a year by choosing a Kindle instead of the Nook. Your Kindle reader would pay for itself in 12 months and you would still have a few dollars left over to buy books with.

It’s difficult to imagine that the Amazon Kindle will wind up as the Betamax of the e-book world. Fans of Sony’s daily edition can take that any way they like. It seems likely that, for the moment at least, the main discussion that needs to take place is between the major publishers and e-book retailers. Only when all involved are agreed that the world of reading and publishing has changed will it be appropriate to agree on industry standards.

Find out more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

E-Book Reader Reviews Need To Consider More Than Just The Hardware

The Amazon Kindle e-book reader has been a hugely successful product for Amazon. It was first released in November of 2007 – but it was the launch of the Kindle 2, in February 2009, which saw e-book readers really take off. Amazon followed up with the large display Kindle DX model in June of 2009 and the e-book reader market started to grow exponentially.

Very quickly the Kindle became Amazon’s best selling product. Over the Christmas period of 2009, the Kindle became Amazon’s “most gifted” ever product. As a result of the rapid growth and development of the e-book reader market, many other manufacturers either updated or launched e-book readers of their own. The increased level of competition forced prices downwards and meant that prospective buyers had additional options to choose from.

Faced with a wider variety of options, e-book reader customers now need some way to make comparisons between the different choices available. It’s certainly possible to find plenty of reviews on the Internet comparing different e-book reader hardware, the Kindle versus the Sony Daily Edition reader for example. However, comparing e-book readers simply in terms of the hardware is neglecting a lot of the e-book reader experience. Typically, as is often the case with electronic gadgets, the most recently released models will have some functions and features which are lacking in slightly older models. This is perfectly normal. What also needs to be taken into account, are factors such as legibility of the display, the layout of the controls, the ease of use, the number of available books, the cost of books, the ease of connection, the ease of purchasing books etc.

Some of these factors are subjective, but others can be analysed more precisely and incorporated into the decision-making process when deciding which e-book reader to buy. The Kindle reader certainly enjoys an advantage when it comes to the number of books available. At the moment the Amazon website has more than 420,000 titles on offer and that number is growing daily. It also seems that the Kindle has a significant advantage when it comes to the cost of books.

A recent study by the New York Times looked at the cost of ten books – the NYT’s nominated ten best books of 2009, five fiction and five non-fiction titles – on three different e-book readers, the Kindle, the Nook and the Sony reader. The ten Kindle books cost a total of $ 136.87 – an average of $ 13.69 per title. The same ten books bought from Sony’s store produced an average price of $ 15.26 and Barnes and Noble worked out at a staggering average price per book of $ 19.29.

So, according to these figures, if you read a book per week then you would save nearly $300 each year by choosing a Kindle rather than a Nook. Your Kindle reader would pay for itself – and leave you with a few dollars left over to buy books – within 12 months. Currently, there are a lot of discussion is going on between the e-book retailers and major publishing houses. It could be that e-book pricing policies may change in future. Nevertheless, it seems abundantly clear that anyone considering purchasing an e-book reader would be well advised to factor in the pricing of the books to their buying decision.

Learn more about the Amazon Kindle – and have a look at the wide range of Kindle accessories available to help you both protect and personalise your reader.

Can Anybody Catch The Kindle Now?

The biggest book seller on the face of the planet driving the revival of books and utilising its own in-house, custom made, technology in the process? It almost sounds too good to be true – and that may well be exactly how the Amazon marketing team feel when they look back at the Amazon Kindle reader’s short, but hugely successful career to date. The Kindle is absolutely the ideal device for Amazon, with its strong public image in the fields of both books and electronics, to market.

Just as digital cameras and digital photo frames have gradually replaced the traditional equivalents, the new way of reading is going to be digital. The e-book reader is the latest hot gadget. When Oprah Winfrey advised that her Kindle was her “favorite new gadget” you can be sure that all of her viewers paid attention. Amazon’s marketing men must have been doing cartwheels.

Amazon got yet further great publicity during the launch of the Kindle 2.0 in February of 2009. Novelist Stephen King wrote a special Kindle themed novella – “Ur” – to commemorate the occasion. The world’s bestselling author, the world’s largest book seller and the world’s hottest new gadget all came together to produce one massive publicity event. It’s hardly surprising that the Kindle is selling so well is it?

There’s no shortage of competing manufacturers trying to get in on the act by releasing e-book readers of their own right now. However, Amazon and Sony are the two dominant market forces at the moment. Amazon have a 60% share of the U.S. e-book reader market, Sony are in second place with a 35% share. It’s only fair – these two companies have done more to develop the e-book reader market than most of the competition. Sony released their PRS reader in 2006 and November 2007 saw the launch of the original Kindle. Sony and Amazon are now benefiting from their earlier innovation and drive in a big way.

There’s a huge choice of Kindle books available on the Amazon website. More than 400,000 titles are on offer right now, with over 500 new books being added on a daily basis. Sony has struck a deal with Google so that they can make the search engine giant’s library of electronic books available to Sony customers. Since electronic books don’t consume paper, ink or binding materials, they tend to be somewhat cheaper than the conventional printed equivalent. The first chapter of Kindle books can be downloaded as a free sample – so you can even try before you buy.

E-books are also better for the environment – for the same reasons as listed above. Every year, the American magazine, newspaper and book sector requires 125 million trees to be felled in order to supply enough paper to feed our reading habits. Don’t forget all the chemicals, ink and energy consumed in the manufacture of our traditional reading material – or the transport required to deliver the various books and magazines to the end user.

E-book readers are, very definitely, the wave of the future. Both Amazon and Sony have established themselves in the market – but prices will fall due to the influence of increased competition from other competitors. At the end of the day, customers are going to benefit from lower environmental impact, an improved buying and delivery method and lower prices.

Learn more about the Amazon Kindle reader for yourself and have a look at the wide range of Kindle accessories available to help you customise your device.


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