Posts Tagged ‘personal electronics’
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Behind The Technology Of The Amazon Kindle
There are plenty of reviews on Amazon’s Kindle reader available right now. It’s way ahead of the other e-book readers available right now, and is very much the “must have” gadget of the moment. Most reviews concentrate on the Kindle’s technical aspects, which is quite understandable. It’s a piece of high tech personal electronics after all. Even so, a brief look at the actual user experience with the Kindle might not be a bad idea.
First of all, a very quick look at the spec. The Kindle 2.0 has a ticket price of $ 259. It’s approximately the size of the average paperback and about as thick as a glossy magazine. It weighs a little over 10 ounces and has enough memory to store approximately 1500 books. One of its key features is its e-ink technology display. This produces less eye strain than reading on a PC screen – and has a much lower power requirement.
My first impression, when I got my Kindle a few weeks ago, was that the button positioning wasn’t right. There are two buttons on the left hand side – “prev page” and “next page”. There are a further two buttons on the right hand side – “home” and “next page” (again). At first I thought that one of the “next page” buttons was redundant. I thought that the left hand one wasn’t required.
However, after using the Kindle reader for just a few minutes, it made perfect sense. Sitting propped up in bed, on a crowded bus, in the metro or drinking coffee in Starbucks, it’s ideal. You can easily hold the Kindle in one hand and leaf through the pages, forwards or back, using your thumb. As a matter of fact, it’s much easier to use than a real book.
Before I bought my Kindle, I had tried a display model e-book reader in my local bookstore. I must confess, I didn’t really like the way the page refreshed. Once again, after using the Kindle for just a few minutes, I didn’t even notice this anymore. It’s exactly like flipping the page in a “normal” paper book for me now.
When it comes to the actual reading experience itself, the e-ink display is fantastic. The background is a light grey instead of the traditional white or cream of paper – but you get used to this very quickly. Compared to reading on a back-lit PC monitor, it produces a lot less eye strain. All I can say is that, whenever I’m reading a good book on the Kindle, I’m totally oblivious to the fact that I’m using it rather than reading a conventional book.
The low power requirement of the e-ink display is another big bonus. Although I read a fair amount of books, I find that the Kindle will usually go for around three weeks between charges – that’s with the wireless turned off. I usually turn the wireless connection on only when I’m buying books – which is a very simple process. In fact, it might be just a little too easy – I am very definitely guilty of a few impulse buys. According to Amazon’s official product description, books will download in less than a minute. From my own experience I would say that it’s way less than this. Of course, this isn’t a big deal really – but think about how annoying it can be when you PC takes an extra thirty seconds or so to boot up one day and you’ll get the point. It’s just another positive aspect to the overall user experience.
Just to try to give you some idea of what a pleasurable experience reading on the Kindle is, a few days ago I got an e-mail from Amazon to tell me that my order had shipped. I went to check it out as I knew that I hadn’t ordered anything. I found that it was a book by a favourite author of mine which I had pre-ordered some weeks ago and then forgotten about. Frankly, the thought of going back to manhandling a heavy book – even one written by one of my favourite authors – was less than appealing. Holding a book in my left hand and turning pages with my right seems like something out of the stone age to me now.
Find out more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.
Growth In E-Book Reader Market Spells Good News For Independents
Electronic book readers have been available for quite some time now. The Franklin eBookman is generally considered to have been the first and launched in 1999, over a decade ago. Other readers slowly appeared – the Sony PRS launched in 2006 and the first Amazon Kindle hit the streets in November of 2007.
2009 was however, the year that e-book readers seemed to really catch the public imagination. A great deal of the credit for this must go to Amazon. The Kindle 2.0 launch in February, rapidly followed by the launch of the large format Kindle DX in June created a real buzz around e-book readers and established them as the “must have” gadget of the year. Very rapidly, the Kindle became Amazon’s best selling product. Over the 2009 festive period it became Amazon’s “most gifted” product ever. On Christmas day, Amazon sold more Kindle books than they did hardbacks and paperbacks combined. Both Barnes and Noble and Sony had launched new readers in advance of the 2009 Xmas rush – but concerns over delivery combined with the fact that the Kindle was already so well recognised meant that Amazon’s dominance continued.
There is no shortage of e-book readers to choose from right now. There is a long, and impressive list, of manufacturers who now have their readers on the market, or who are developing them for release in the very near future. Industry analysts are anticipating that 2010 will be a big year for e-book readers and the level of sales is expected to increase.
It is effectively a brand new market sector which didn’t exist, at least not in any meaningful way, until very recently. Apart from the companies who manufacture e-book readers, there are implications for publishers, educational institutions, independent suppliers and of course, the reading public.
The sudden creation of this sector has been very good news for companies like M-Edge, who supply a wide range of accessories for the Kindle, including reading lights, covers, chargers and such. There are many other suppliers of this type of accessory who also stand to profit. Currently, much of the focus is, quite understandably, on the Kindle reader. However, as the market expands and other readers establish themselves there will be further opportunities for the third party accessory suppliers.
The e-book reader market is still nascent. It is growing and developing at an incredible rate. Amazon has been instrumental in the development of the market to date and enjoys a 60% share of the American market as a result. Their dominance will be strongly challenged in 2010, as will Sony’s current second place (with a 35% market share). However, this new market offers plenty of opportunity for companies with the vision and innovative skills to establish themselves at this early stage.
Check out Amazon’s Kindle reader and learn how you can save money by downloading free Kindle books – right from Amazon’s website.
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