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What Is The Influence Of Amazon On The Sale Of E-Books?

The recent growth in the popularity of e-books and e-book readers has been influenced very heavily by Amazon. The Amazon Kindle reader first hit the market in November of 2006 and subsequent updates followed with the launch of the Kindle 2.0 in February of 2009 and the release of the upgraded third generation Kindle in August 2010. The summer of 2009 also saw the launch of the large format Kindle DX, which was also updated in August 2010.

Many business analysts forecast that, regardless of Amazon’s influential role in the development of the e-book and e-book reader market, the release of Apple’s iPad would effectively kill off the Kindle. However, after the launch of the third generation Kindle – accompanied by a reduction in the retail price – Amazon has sold out of their readers again. Demand seems to be holding up, and then some, for what is now Amazon’s best selling item.

Some people have accepted e-books quite readily. Others seem to remain attached to traditional physical books. However, for the majority of people the convenience of being able to carry large quantities of reading material around with them, coupled with the ease of operation offered by e-book readers, has turned out to be an attractive proposition. Recent e-book reader price cuts, prompted or at least hastened by the launch of the iPad, have made e-book readers more attractive to many consumers.

Amazon recently advised that they are now selling more Kindle books than traditional hardback editions. As e-books use no paper or ink and have no delivery fees, they tend to sell at lower prices, which certainly helps. It can’t be too much longer until e-books begin to sell more than paperbacks.

As well as the price, the ease with which e-books can be bought is another influencing factor. Readers can download a book to their Kindle in under a minute, whatever the time of day, just as long as they can connect to the Amazon Kindle store.

A possible area of concern for some customers was the worry that they would be “tied” to one particular e-book reader. Amazon appear to have tackled this issue very efficiently by making a host of of free “apps” which allow Kindle books to be read on a variety of different devices available. Currently, Kindle books can be read on the Mac, the PC, the iPhone, the iPad, the Blackberry smart phone and any device which uses the Android operating system. It’s a clever move on Amazon’s part. Not only does it remove the fear of being tied to a particular brand of hardware but each new app acts as a separate retail outlet for Amazon’s huge selection of Kindle books. At the moment, around about 20% of all Kindle book sales are estimated to be aimed at non-Kindle hardware.

All things considered, it looks like e-books are here to stay and that they will gradually account for a higher and higher percentage of book sales. It also looks likely that Amazon will remain as one of the driving forces in the digital publishing arena for some time to come.

Find out more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

Amazon Launches Its Third Generation Kindle Reader

It’s been a long time coming – or at least that’s how it feels – but Amazon has finally unveiled its new, upgraded and enhanced Kindle electronic reader. Christened the third generation Kindle by Amazon – but more likely to be known as the Kindle 3 – there are a variety of improvements.

The latest enhancements on display in the Kindle 3 seem likely to appeal to most e-book reader fans. It keeps the same 6″ e-ink technology screen, but the display’s contrast has been improved by 50%, which should make reading even better. The speed of page turns, already good for the Kindle 2.0, has been made 20% quicker.

The overall size of the reader has been shrunk by 21% and the weight is now only 8.7 ozs – a 15% reduction. Battery life is now a month – with the Wi-Fi turned off – and even with the Wi-Fi on, a life of ten days is predicted. Memory has been doubled to 4 GB, enough for approximately 3,500 books. The new Kindle is lighter, smaller, has a better display, a longer battery life and lets users to take a small personal library with them when they are out and about. What more could you want from a mobile reader?

For many, a color screen might have been one item on their wish list. However, whilst Amazon have been working on a color e-ink technology display, it simply isn’t ready for commercial release at this time. Perhaps this might be incorporated in the next Kindle 4 release. There is no SD slot available for memory expansion – a feature which some users may have hoped for. Nevertheless, considering that the memory capacity is now at 4GB, most people won’t suffer too much as a consequence of this.

In addition to the various upgrades, Amazon have adjusted the price downwards and introduced a new Wi-Fi only model for those who don’t anticipate the need for a 3G connection. Just $ 139 will get you the new entry level Wi-Fi only model, with the 3G plus Wi-Fi version on sale at $ 189. The new Kindle 3 now comes in graphite, the same as the new DX model, as well as the original white.

Amazon has also opened a dedicated UK Kindle store on their British website. UK customers will no longer need to get their Kindles shipped from the States. To begin with the UK Kindle store will have 400,000 Kindle books available. It seems reasonable to suppose that Amazon may consider opening other dedicated Kindle stores for its other “local” websites in France, Germany etc. in the future.

Sales of the Kindle 3 are high. Prospective customers face a wait of around about 4 weeks before their readers are shipped at the moment. It does begin to look as if reports of the Kindle’s demise, as a result of the launch of Apple’s iPad, were somewhat premature. The latest upgrades, the reduced prices and the fact that there is no monthly connection charge, will appeal to many potential customers. It looks as though the launch of the third generation Kindle may serve as a timely reminder of just how influential Amazon are, and will continue to be, in the world of e-books and digital publishing in general.

Learn more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

Amazon Now Selling More Kindle Books Than Hardbacks

The launch of the Apple iPad may have had an impact on the sales of the Amazon Kindle e-book reader – but reports of its death seem to be somewhat premature. After a further round of price cuts – followed by the release of the third generation Kindle, demand has been so high that Amazon have – not for the first time – sold out of the 6″ display model. New supplies are on order, but it’s estimated that new Kindles won’t start being shipped to customers for at least another four weeks. The DX – also updated – is still available, for the time being at least.

The latest Kindle upgrade sees a reduction in the physical size of the unit (whilst the display size remains the same), a reduction in weight (the new readers are 15% lighter) and faster page turns. Storage capacity is also increased with enough memory to store up to 3,500 Kindle books now included. A new high contrast display and a battery life of up to one month, means that the latest Kindle is ideal for reading on the go.

The Kindle now comes in a choice of graphite or white and both Wi-Fi and 3G are included in the standard ($189) unit. A cheaper ($139) version of the reader is also available with no 3G – just Wi-Fi.

Amazon is also selling the new Kindle direct from some of its international websites. UK residents will be able to buy direct from Amazon UK rather than having their readers shipped from the USA. A dedicated Kindle book store will be set up for UK consumers. 3G connectivity in the UK will be supplied by Vodafone.

Just recently, Amazon confirmed that sales of Kindle books were outstripping hardback edition sales. Over the course of July 2010, Amazon sold 180 Kindle books for every 100 conventional hard cover editions. Amazon seems to be very confident that digital books are the future – and based upon these figures it does seem likely. The reading public does seem to have adopted e-book readers quite rapidly.

E-book reader prices have fallen dramatically in the last few months. The 3G Kindle is now available for just $ 189, well below the $ 359 launch price of February 2009. The Wi-Fi only version is currently selling for just $ 139. Whilst these price cuts may have been hastened by the iPad’s launch, the hardware price was always going to fall – and it may yet fall further.

Amazon enjoys a significant advantage over many of its competitors who are mainly hardware manufacturers due to its huge library of Kindle books. It’s hard to see this changing any time soon which could give Amazon an important edge as the market matures with a greater emphasis being placed on profits from the sale of e-books rather than profits from the sale of e-book reader hardware.

Discover the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you customise your reader.

Amazon’s Kindle Strategy – It’s All About Books

Since its launch in November 2007, the Kindle electronic book reader has been a great product for Amazon. Amazon’s strong association with both books and electronics was a marriage made in heaven and the Kindle, after an upgrade to Kindle 2.0 in February of 2009 followed by the introduction of the large display Kindle DX model in the summer of the same year, went on to become Amazon’s top selling product.

The Kindle became Amazon’s most gifted item ever over the 2009 festive season – and, on Christmas day of the same year, Kindle book downloads outnumbered orders for physical books for the first time ever. This was probably due to those people who were lucky enough to receive a Kindle as a gift trying it out – and a lot of the downloads would have been free – but it was still a landmark event for both Amazon and the Kindle.

Despite the huge success of the Kindle reader, there were times when Amazon appeared to be a somewhat reluctant manufacturer. They went to a great deal of trouble to make sure that Kindle books could be read on a wide variety of different devices by people who didn’t own Kindles. Currently there are free Kindle “Apps” for the PC, the Mac, the iPod Touch, the iPhone, the new iPad, the Blackberry and any device running Android. At times, Amazon looked to be in competition with itself.

However, the reasoning behind Amazon’s open policy became clear with the release of the Apple iPad. Among its many features, the iPad can be used to read e-books, and the price of e-book readers went into free fall as Apple enthusiasts rushed to get their hands on Apple’s new device. However, even as e-book reader prices were plummeting, the average price of the e-books for use with them was climbing.

The main reason behind this was the deal which Apple had negotiated with the big publishing houses prior to the iPad’s launch. This allowed publishers to fix the price for the e-book versions of their publications at whatever level they wished – just so long as the e-book wasn’t offered at a lower price for any other reader – the Kindle for example. Amazon’s strategy of selling all e-books for $ 9.99 or less was pretty well destroyed overnight – and it started to look as if the iPad was not only a “Kindle Killer” but was going to mess up Amazon’s plans for e-book sales into the bargain.

A more considered analysis of the situation reveals that Amazon’s release of Kindle Apps for so many different devices was nothing short of inspired. Each App is actually an outlet for Kindle books – and with a higher average e-book price, Amazon will be able to sell Kindles for less but still make money over the lifetime of the reader by selling their Kindle books at higher prices. Even if the iPad were to wipe out Kindle sales completely – an unlikely event – Kindle books will continue to sell. And if another reader or tablet computer comes along there will, no doubt, be an “app for that” as well.

Discover the Kindle reader for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

A Look At The Unique Amazon Kindle

You may have heard about the Amazon Kindle, a device that allows you to read books that have been stored in an electronic format. Because of the way the files are stored on the device, you can carry as many as fifteen hundred books at one time.

Because they can hold so many books, they have rapidly found fans among prolific readers who want to be able to take their books with them. If you are traveling and will be on the road for a long time or you need to pack very lightly and have limited space, you may want to think about getting one. They weigh very little and are extremely thin. The Kindle has a thickness that is roughly equal to that of a pencil.

Books on the Kindle are stored in an electronic format and you can read them very easily. There are menus which allow you to choose which of the books you want to read and then navigate to the chapter, section or page you are interested in. There are also commands which allow you to bookmark a particular page so that you can return to it very quickly.

The display is also something that many people have never experienced before. If you have read books on other digital devices, you may wonder what is so different about these devices. On the Kindle, the display is not back lit and the screen itself looks very much like the page of a book would.

With the Kindle, the display looked much like the pages of an actual book. This made it easy to read and also meant that the battery life was greatly increased. This was because battery power was not being used to illuminate the reading surface. Many people were very excited about this fact. The fact that it was easy to read came from the fact that there was no glare on the surface of the reader even if it was being used in bright sunlight.

There are other advantages to the Kindle that have nothing to do with the display. One advantage that many people have enjoyed is the ability to download books wirelessly. Other ebook readers require readers to download books to a computer and then connect their e-readers via a USB cable so that the files could be transferred. With the Kindle, this can be accomplished wirelessly.

One of the nice things about the Kindle is that it allows you to back up your book purchases to an online site as well. Unlike other e-readers, you do not need a computer in order to store your ebook files. As well, it is very easy for you to make room on the device for new books since you can back them up to an online library rather than needing to store them on a computer.

If you like the idea of always having your favorite titles close at hand, you may want to take a serious look at the Amazon Kindle. These devices are becoming increasingly popular and affordable and can really provide a great alternative to conventional, paper-based books.

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Ebook Reading Device’s Main Functions And Difference Between Various Brands And Models.

All e-readers have different features. Some of them as Onyx Boox 60, Hanvon N518 and Hanvon N526 support hand writing, annotating and other text marking possibilities. Same functions ( besides Hanvon only hand writing text recognition ) are available at the most expensive Sony models. Such ebook reading devices with touch screens are devided into two groups by construction. First is represented by Sony PRS-600 operated by finger touch. Such readers have the second touch screen layer ABOVE the e-paper display. It is more comfortable but you have to pay by worse reading experience as such displays are greyish and less contrast then common readers. Onyx Boox 60 and both Hanvon sensor screen models N518 and N526 have the Wacom touch screen installed BELOW the main e-paper display so the reading quality is the same as using ereaders without touch screen. Their displays are really white and high contrast but all writing and annotating can be done only by stylus.

Each e-reader must be filled with e-books. There are different ways how to download ebooks. Standard ereadersdo not have wireless functionality. Hanvon, Hanlin, Astak, Bebook, Sony Pocket Edition, Pocketbook and others should be connected to your laptop by USP wire to download e-books. Easier way is to copy ebooks to SD memory card which can be inserted into the ebook reader. Wireless e-book readers: Kindle, Nook, Sony PRS-900 can connect to the same brands online book stores selling propriatory formats electronic books. Onyx Boox 60 is the only wireless reading device with web browser downloading electronic books from any e-book stores or libraries.

When you chose reader device it is important to understand which languages ebooks you will read. If only English then you can chose any e-reader. If you want to have multi-language support, it would be better to buy Hanvon or Onyx Boox reader device which have firmware with support for all main languages, scripts and coding.

The sizes of the eBook reader displays range is from 5-inch to 10-inch. Less size – cheaper price. 5-inch Hanvon N516, N518 and N526, Sony PRS-300, Astak 5, BeBook Mini are the best choice for carrying in the pocket. Large size ebook readers like Kindle DX, Irex Iliad, emerging Que and Sony PRS-900 are better for letter ( A4 ) size PDF docs. 6-inch models ( our best choice is Onyx Boox by rich functions ) combine both possibilities small and large devices advantages. The e-ink screens with glass inside are fragile and larger the screen more chance that one day it will be broken. That is why the large devices are not so much spread yet.

Modern e-Book reader devices with e-ink screens start now at 189$. The cheapest ereader is Hanvon N516 and go up to thousand bucks per Irex Ilad. The prices generally reflect the screen size and features available. WiFi, Touch Screen, Built-in-memory size, larger number of eBook formats make the prices higher. To chose the best price, check what is inside the box. Some e-reader maybe sold with wall charger, USB cord and leather case as Onyx Boox 60 and without any accessories as BeBook Neo. Hanvon N516 ( Azbooka N516 ), N518 and N526 are usually sold with leather cases, 2GB-4GB SD cards and USB cords. Their competitors Sony Pocket Edition ereaders are sold without any accessories. Do you need these accessories? Definitely, yes. The set must include protective case, charger, USB cord and SD card to upgrade device. Some ereaders do not have inner memory at all and cannot be used without memory card at all. The prices for these accessories if ordered separately are very high. Leather case may cost $20-50, charger $5-20, 4GB SD card $10-15, USB $3-10. It is much better to buy the full bundle together with your ereader. So do not forget to verify what is included into ebook reader set price. Only after this you can compare apples to apples and oranges to oranges.

Is it possible to buy cheap ebook reader with reliable quality? What is the best ereader price now? At present the best cheap ereader device is sold at $189. It is the price for Hanvon N516 with full set of accessories. The prices have been reduced lately as Ebook readers production cost went down. But the prices may be raised 20-30% if US dollar weakens against Chinese yuan. Maybe it is the best time to buy e-reader now.

Before buying e book reader online, come to Hanvon and Onyx Boox web store at http://www.ebooksreader.com EReader Hanvon N516, N518, N526 and Onyx Boox 60 , to get more information about ebook reading and compare ereaders, please, visit EReader comparison page.

The Battle Between The Apple IPad And Amazon Kindle Over The Title Of The Best EBook Reader

eBook readers are one of the hottest new electronic devices in the market today. They seem to be everywhere these days – in electronics stores, in holiday wish-lists and in the palms of subway commuters. Those who don’t have one, however, are largely in the dark about what criteria to use to choose the best eBook reader.

The top two eBook readers in the market are the Apple iPad and the Amazon Kindle. While the Apple iPad is a new product, the Amazon Kindle has been in the market for several years. While they share the common trait of being the market leaders, their technical specifications may not necessarily resemble each other.

Kindle Vs iPad – The Features

When it comes to comparing the two on the grounds of features, they aren’t all that similar. The Kindle is designed to be a reading device, with an easy-to-read e-Ink screen to match, but not much else.

The iPad, on the other hand, is designed to do everything – from allowing you to check email on the move, to listen to music, create documents, browse the web and more. The downside? Its screen isn’t as easy on the eye for those who want their eBooks to feel more like real books.

In terms of searching for the best eBook reader, Kindle wins on the usability front, and iPad wins if you want a mobile computing device. Not to mention the fantastic range of iPad covers and cases to rival what’s already available for Kindle.

Kindle Vs iPad – The Price

The Kindle actually has a newer successor called the Kindle DX. With the price of this newer model being almost equal to the iPad (twice as much as the original Kindle), you’d expect it to be similar in its features. Unfortunately, it is little more than a rehashed version of the original Kindle, so if you want a plain eBook reader you’re better off with the original Kindle. On the other hand, for those who appreciate the computer-like features of the iPad, it’s worth the higher price.

No Boundaries for the eBooks Themselves

Thankfully, there won’t be any cases of having to purchase both devices because of different eBook compatibility. This is because there are increasingly more ways to make ebooks are cross-compatible with multiple eBook devices. Not only do the Kindle and the iPad’s manufacturers have their own online bookstores, Amazon actually has released software for the iPad that can read eBooks purchased from Amazon’s website.

In fact, Kindle are introducing apps wherever they can – for PC, for Mac and for iPhone – to ensure that Kindle books can be read even where Kindles aren’t used. This is good news for consumers, especially when it comes to choosing the best eBook reader.

Sammy runs eBook Reader Guide, the best place to find Kindle news and unique iPad covers and cases. Why not take a look at the latest iPad accessories review for the hottest new glamorous, eco friendly and unique accessories available online.

Kindle Versus iPad – Healthy Competition?

A high level of competition in any particular market is usually good news for consumers. As well as giving end users more choice it tends to create a downward pressure on prices. It’s a familiar pattern which you will see repeating in a wide range of markets. There really are very few exceptions.

In theory at least, the e-book reader and e-book market should be no different. This has been heavily dominated by the Amazon Kindle reader and Kindle books. Since the release of the Kindle 2.0 in February of 2009, the Kindle has been the clear market leader and Amazon has done a lot to develop the market, for both e-book readers and e-books.

Competitors like Plastic Logic, Sony and Barnes and Noble have now either developed or updated e-book readers of their own in order to challenge the Kindle and to grab a share of the nascent and rapidly expanding e-book reader market. There may be no sign of a credible “Kindle killer” just yet, but the increased competition has certainly had the effect of driving e-book reader prices down (the Kindle 2.0 now retails for $ 259 – $ 100 less than the launch price). Which is precisely what you might expect to happen as a result of healthy competition – consumers benefiting from lower prices and increased choice.

So it seems more than a little counter-intuitive that now that the Kindle is facing some genuinely tough competition – in the form of the new iPad from Apple – that prices seem set to rise. The Amazon target price of $ 9.99 or less for their Kindle books has been the source of some problems with publishers, who would like to protect the profits from their hardback editions. However, in addition to rolling out the iPad, Apple will be setting up their own e-book store. To support this they have made deals with the major publishing houses which allows them to fix the prices of their e-books at whatever level they wish – just so long as they do not permit other retailers (Amazon) to sell the same content for less. As a consequence of this Amazon have had to back track and allow publishers to charge more than the $ 9.99 target level for the e-book versions of new publications.

Other than the fact that this will go some way to protect the publisher’s profits, it’s difficult to see the logic in this. Aside from the fact that more competition should lead to lower – not higher – prices, why should consumers have to pay artificially inflated prices for a digital product which uses no physical materials and is therefore much cheaper to produce than its physical equivalent?

You might be forgiven for thinking that the big publishing houses and Apple are working in partnership to keep both prices and profits high. It may prove to be a workable tactic in the short term – but whether or not consumers will stand for inflated prices in the long term is debatable to say the least.

Check out the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

What Is Ebook Reader And How To Chose Ereader Device? Ebook Reader Prices.

Ereader is the compact personal gadget for reading ebooks. Like a personal computer it consists of the hardware components as e-ink display, processor, flash memory and the software used to read electronic books. Ebooks are formatted texts which may be written in various languages, encoding and formats. The best reading device is that one which supports those ebooks which you want to read!

The real change created ereaders was the invention of electronic paper technology ( E-Ink ) providing possibility to show black texts on the paper like white screen without any back light. The backlit absence is the main advantage of these new generation electronic paper displays and usual TFT or LCD screens used in compact pc, flat tv, mobile phones and laptops which are back lighted with fluorescent light bulbs filled with vaporised mercury gas or light emitting diodes. The backlit is the main reason for our eyes to become tired or even spoiled after reading texts from computer screen.

E-ink electronic paper displays provide reader with original ink on real paper feeling. E-paper use demands direct lighting same as usual book reading. No light is emitted by them! Thus our eyes are kept safe. Other advantage of the new technology is significantly lower energy consumption. They can work many times longer then old fashioned readers or other gadgets with TFT (LCD) screens used for reading. One full battery charge of e-ink eBook reader is usually sufficient to read thousands of pages for weeks because electricity is used only for pages turning.

The main brands of ebook readers with electronic paper e-ink displays are Kindle, Sony, Hanvon ( Azbuka N516), Onyx Boox ( also marketed as BeBook Neo ), Booken, Irex, Hanlin, Pocketbook ( Neutronix), Nook. All of them have some unique features. With Kindle 3G wireless reader you are able to load the books purchased at Amazon without connecting it to PC. Sony ebook readers support Sony ebook reader store format and also open formats . The same does Nook with Barnes & Nobles book store. Onyx Boox and Hanvon N516, N518 and N526 do not support Amazon or Sony formats but they support wide range of universal ebook formats inclsuive free and open as PDF, TXT, DOC, Epub, FB2, PDB, DJVU, MOBI, CHM and many others. It makes these eBook readers fine for those who prefer to be free to load books from different sources and in different languages.

The best prices for the most popular ereaders available in the U.S. market in April 2010:

5-inch ereaders: The largest e-book reader manufacturer in the world, Hanvon offers three e-book reading devices models in this size. More then anyone else. Hanvon N516 priced at $189 is the best cheap e-ink ereader. Same design but more featured Hanvon N518 with stylus operated sensor screen and hand writing recognition is offered at $239, Hanvon N526 with different design and qweasd keyboard at $259. All Hanvon ereaders prices usually include USB cord, 2GB or 4GB SD card and leather protective case. Pocketbook 360 bundle with accessories is priced at $259. It has a good design and firmware but it is rather expensive for the device without touch screen. Sony PRS-300 is a plain model without many functions. It also has a greyish screen by many reviews. Sony PRS-300 is sold cheaper at Amazon then at Sony Style online store. The best price for Sony PRS-300 starts there at $168 without accessories and at $219 with all accessories. Booken Cybook Opus is priced at $194. Hanlin ( Astak EZ ) at $199.

6″ e-book readers: Boox 60 by Onyx with sensor screen hand writing, WiFi and web browser at a new price $295 with leather case, USB and wall charger is the best choice now as rebranded Onyx Boox 60 version BeBook Neo is sold at $299 without accessories. Sony touch edition with sensor screen is cheaper at Amazon then in Sony Style. The lowest Sony digital reader price without accessories is $263 and $329 with. Kindle 2 ereader without accessories is priced at $259, Nook reading device without accessories at $259 by Barnes directly, Viewsonic – at $217, pocketbook 301+ at $275 without anything. 6″ EZ reader without options is offered at $239. Viewsonic, PB301+ and EZ reader are plain ereaders without wireless function and hand writing. Emerging Pocketbook 302 has both these functions and will be sold at $339 soon.

7″-10″ inches e-book readers are more expensive and their screens are more fragile. 9.7″ inch Kindle DX is priced at Amazon at $489. 8,1″ inch Irex DR800 is offered for $399. Smallest among them 7″ Sony Reader Edition is sold at $399 with all accessories. Plastic Logic QUO will be available with two different specifications at $649 and $799.

Looking to find the best deal on Onyx Boox 60, then visit www.eBooksReader.com to find the best advice on best ereader comparison for you.

Are E-Book Readers Your Best Option?

E-book readers really grew in popularity during the course of 2009. The launch of Amazon’s Kindle 2.0 reader, as well as its larger sibling the Kindle DX, had a lot to do with this. The second half of the year saw competitors such as Sony and Barnes and Noble launch, or update, their own readers and both e-book readers and e-books became well established. By the beginning of 2010 potential buyers could choose from a large selection of e-book readers – including the Apple iPad.

The “early adopters” have really taken to e-book readers and the next wave of potential customers will come from the ranks of more traditional readers. Whilst it is possible to find many reviews of e-book readers on the Internet today, and increasingly in newspapers and magazines, customers are probably more interested to find out how e-book readers compare with traditional books of the paper variety rather than how they compare to other e-book readers. They want to know if an e-book reader can replace a “real” book.

Modern e-book readers have displays which are based upon e-ink technology. These are very comfortable to read on. They provide a reading experience which is much closer to reading text printed on paper than you would ever get when reading on a computer monitor.

When you “turn the page” on an e-book reader, it goes dark very briefly. However, these page turns are much faster now than they were even twelve months ago. After a couple of reading sessions you won’t notice them at all. In fact, when you’re enjoying a good book, you will be completely unaware of the fact that you’re reading it on an electronic device rather than leafing through the pages of a more traditional paper edition.

Most e-book readers are very easy to use. A recent survey of American e-book reader owners found that 80% of them actually preferred using their e-book readers to reading a conventional book. That’s a fairly strong endorsement – but considering how easy e-book readers are to use one-handed, on a crowded bus or train, or sitting propped up in bed – it’s possibly less surprising than it appears at first glance.

Apart from the benefits of the e-book readers themselves, the e-books used on them cost less than standard paper books. They don’t consume paper, ink or bindings and the delivery fee is a fraction of that which would be required for a physical book. For exactly the same reasons, e-books are much friendlier to the environment than conventional books – even taking the materials and energy consumed in the production and delivery of the reader hardware itself into account.

All things considered, e- books have a lot to recommend them. If you read a book a week or so, you may well find that the future of reading is quite a bit cheaper for you. When all is said and done, it is very much a matter of personal choice – but an e-book reader may well prove to be a good option for you.

Learn more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.

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